We started Sherlock because we watched too many good stores stay invisible.

The name comes from what AI agents actually do: they investigate. They ask questions, gather signals, weigh evidence, and give their user an answer. If you want to be that answer, you have to give the investigator something to work with.

Our founders spent years watching first-time Shopify owners pour money into SEO agencies and Facebook ads. Some worked. Most didn't. And none of them prepared their clients for what happened when customers started asking AI instead of typing into search bars.

We built Sherlock for the founder who's launching their first store this quarter. You don't have five years of SEO backlinks. You don't have a big ad budget. What you do have is a real product and a real story. We help AI agents find both.